Resume | A Girl With Drive

Digital Resume

Professional Summary

I have the experience to help your team shift gears, get back on the map, and communicate with shocking honesty and consistent creativity—(even if it means taking risks!)

For example, I joined a Gen-Z experiential marketing agency on a contract, and in just three short months I helped execute events and digital campaigns for some of the nation’s top brands (like Disney+, P&G, Uber, and more), increasing engagement among thousands of students!

Before that, I joined an unfamiliar industry (construction), and transformed an overlooked safety company into the best way to

increase ROI through a complete brand overhaul.

Prior, I pitched a start-up to everyone I knew and assembled a team of monthly donors to cover all expenses, so I could develop a globe-reaching sub-ministry.

Even further back, I executed strategic marketing campaigns for an entire winery franchise while single-handedly managing the personalized label department.

In college, I tackled two honors programs, plus a minor.

Translation: We can make big things happen together.

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Miles + Milestones

Nov 2024-Present

Copywriter • Contract • Targetbase Agency

Highlights: Defining ZILBRYSQ’s brand voice under UCB via CRM email campaigns and supporting brand strategy development for global pharma leader GSK.

Building
trust quickly!

Sept 2024-Present

Brand Activation Lead • Part-time • Intern Queen Agency

Highlights: Creatively characterized 75+ wine varietals' tasting notes, blends, pairing ideas, winemakers' notes, and awards in Messina Hof's spec sheets, used in festivals, tours, online, and in sales.

Sept 2024-Nov 2024

IQ Assistant • Contract • Intern Queen Agency

Highlights: Assisted with project management, recruiting, design and print needs, trainings, and team management for experiential events for Uber One, Uber Teen, Uber Eats, F'real, Disney+, Postmates, Innisfree, and Memphis Grizzlies.

Sept 2024-Nov 2024

Marketing Coordinator • Contract • Intern Queen Agency

Highlights: Led the Juntos 2024 Influencer Campaign for Procter and Gamble. In just over 2 weeks, I recruited, interviewed, trained, and managed 14 influencers with a total following of 689,000. Each influencer posted 3 story frames and 1 reel promoting the Juntos event, receiving a total of 2.5+ million impressions.

Jun 2024-July 2024

Web Copywriter • Freelance • Drifting Creatives Agency

Highlights: Produced persuasive web copy for B2B brands, crafting punchy headlines, based on unique brand archetype personas and StoryBrand framework.

Nov 2023-May 2024

Brand Marketing Specialist • Full-time • STC Safety Training & Compliance

Highlights: Developed brand strategy, reframing safety as a driver of growth. Constructed a dynamic rebel brand persona, challenging leaders to rethink safety. Managed five social platforms, achieving a +4600% increase in content impressions, alongside unprecedented surges of +18K% in YouTube views and +3700% in Instagram reach.

Mar 2021-Nov 2023

Marketing Specialist • Full-time • East-West Ministries

Highlights: Created individual brand identities and training materials for 12 city chapters, and overarching branding for nation-wide ministry. Also executed strategy-development, content creation, and promotion of 50+ annual studies and events, plus weekly devotionals.

Dec 2019-Jan 2021

Highlights: Worked with 350+ clients, including individuals and corporations to design custom wine labels valued at $61K. Oversaw production and cash-flow of order fulfillment.

Marketing Assistant • Full-time • Messina Hof Winery and Resort

Highlights: Managed social media and increased followers by 10.5K, created digital and print brand collateral used internally and externally (including in HEB and Kroger), live-broadcasted weekly on the radio, and ran the weekly blog with an audience of ~60K guests.

Jul 2019-Jan 2021

Head of Personalized Labels • Full-time • Messina Hof Winery and Resort

May 2019-Dec 2019

Marketing Intern • Full-time • Messina Hof Winery and Resort